Avatars on runway @ Stockholm Fashion Week
In impressive caves on an island in Stockholm, Swedish Fashion Brand Björn Borg, in collaboration with Creative Show Director Bea Åkerlund, treated the Fashion Week audience to an extravagant game-inspired runway show. Celebrating individuality, love and fashion in a digital era, the show served as ... [Read more]
Lads who love their legs
It’s that time of year when we begin to think about our legs again. Remember them? Those perfect pins that have been hiding all year round.
The arrival of summer brings with it relaxed days spent lounging bare-legged soaking up the sun. But for some getting the perfect beach body in time for summer ... [Read more]
Do you want to see your man in this?
I blame Sacha Baron Cohen and his creation of The Mankini for this latest development in the next ‘must have’ for the beach. Yes, it’s not off the shoulder but it is off the bum cheek and is the latest thing for a guy to be seen in.
For some it will look bizarre, while for others, it is the ... [Read more]
DOWNTOWN: Streetwear & Athletic Wear
The concept of the city is traditionally associated with economic, political, religious and social life. Cities were born out of the necessity to live close to other human beings in order to satisfy the human needs of interaction, coming together and well-being.
Es Collection presents DOWNTOWN - ... [Read more]
It’s Time To Go Grey
AÃRK Collective creates watches that perfectly combine design, functionality and aesthetics.
It is obvious to see that they believe in good design, long lasting products and connecting with likeminded individuals through their watches. The art of minimalist design is the backbone of this AÃRK Classic ... [Read more]
Underwear to Be Seen In!
Throw out your M&S undies and take a look at the vibrant world of the Garçon Model range of colourful underwear.
The company was founded in late 2012 out of a desire to strive for perfection and rejuvenate the premium men’s underwear market. Gone are the days that men are restricted to wearing ... [Read more]
Addicted and dressed for…
Perhaps it's a dream you once had. Perhaps you've had a secret dream about one of them.... being in bed with any of the stars of BelAmi is probably an experience that anyone will want to have had before dying.
Addicted has had the good fortune of being able to try it - not just with one, but with ... [Read more]
Bright Summer – Hot Streetwear
"Bright Summer" is the name that has been chosen for the new Addicted Athletic and Streetwear campaign. Surely, when we think of our happiest summer moments certain images come to mind - light, colour, bronzed skin and a fantastic smile that expresses the wonderful moments that one is living - probably ... [Read more]
Shirts for the boys
Andrew Christian is one of today's hottest designers. For us gay boys it seems that his superbly crafted underwear is the only thing to wrap our most important bits in.
The ranges he keeps coming up with (and the videos he makes to promote them) are always the next must see and have items to join ... [Read more]
Addicted to – Wet
WET ME UP! Is the first instalment of a wonderful trilogy in which the Addicted 2014 Spring/Summer Collection will be presented - swimwear, underwear, sportswear/streetwear.
"The combination of beauty eroticism and desire makes the temperature rise to unexpected levels and this is the exact intention ... [Read more]
Bent Shop – the discount store
STOP PRESS.... STOP PRESS.... STOP PRESS
They said it couldn’t be done.
They said we’d be foolish to try.
Who the hell cares what they said because… Bent Shop has just become a permanently discounted store.
Yes. Blow the trumpets. Award the… erm… award because ... [Read more]
Fashion Victim – The Musical!
Do you want the chance to help fund a musical… and have the opportunity to have your name as part of the script? If so… read on.
Fashion Victim The Musical!, a contemporary morality tale set in the cutthroat world of la mode, wants its chance in the cutthroat world of theatre... and is turning ... [Read more]
Jock and Cock Armour
Back in the Middle Ages, the codpiece (cod meaning scrotum) became the fashion accessory that every man of means just had to have. Roll forward several hundred years and the jock-strap was what every sportsman needed, designed for supporting the male genitalia during sports or other vigorous physical ... [Read more]
‘Ink, Not Mink’ Campaign
He's undefeated in the ring, and the next opponent he'd like to knock halfway to the moon is the fur industry. Flexing his ultra-chiselled and amply tattooed torso next to the caption "Ink, Not Mink", UFC light-heavyweight fighter Jimi "Poster Boy" Manuwa appears in a brand-new ad for PETA. The ad ... [Read more]
ES Collection presents THAI
The search for paradise, the idyllic, outdoor and even our fantasies are things that always make us look for new challenges in every one of our new campaigns.
We constantly aim to outdo ourselves each season, and with that, ES Collection wanted to carry out a photo shoot outside of Spain for the first ... [Read more]
The Shorts Of It by G Alexander
I’ve always been an advocate for the wearing of shorts. It may be a fetish or it might be just that I like to see a guy’s legs, either way it’s a trend that seems to be gaining momentum.
Whenever I go shopping, day or night, there are usually at least a couple of guys pushing their trolley ... [Read more]
Dazzle him this Christmas
Cats can’t leave catnip alone and it’s the same for gay boys and their underwear… we have to indulge in buying what is sexy, new and spectacular.
Thankfully, this winter, the people at Modus Vivendi have answered my personal prayers with a range of stunning metallic looking pants to make this ... [Read more]
Swedish fashion company Happy Socks is proud to present its latest collaboration with world-famous photographer David LaChapelle, well known for his provocative style, featuring nine pictures and a very unique video.
For this collaboration Happy Socks chose an approach that would make most marketing ... [Read more]
THE WIG PARTY’S MASKED BALL
The Masked Ball is back! The event, which is organised by the same team that brings you The Wig Party, returns on Sunday 27 October, and will be held at Café de Paris.
This year it’s going to be #deadglam – with a Halloween theme, Dia de los Muertos or Day of the Dead. Much like its sister event ... [Read more]
The wonderful world of pjs? by Gordon Hopps
The other day I was searching online for information regarding the question: ‘…just who wears pyjamas?’ (or pajamas in the American spelling) and was astounded at the discussion that was already going on concerning this subject.
One student, who was about to go off to University for the first ... [Read more]
Bent USA – WE Party: AIRLINES Flies Into New York City
This Labor Day weekend, the greatest party in the world is flying into the greatest city in the world for a once-in-a-lifetime special event. WE Party: Airlines lands into New York City’s Hammerstein Ballroom on Saturday August 31st from 10pm - 5am.
The legendary concert hall will literally ... [Read more]
Stars celebrate equal marriage with Stonewall t-shirt campaign
New Stonewall t-shirts commemorate historic new law
Following the House of Lords’ historic decision yesterday to pass the Marriage (Same Sex Couples) Bill an array of celebrities have joined a Stonewall campaign to celebrate equal marriage.
The campaign – in partnership with g3 and Out in the ... [Read more]