Sox Appeal

Swedish fashion company Happy Socks is proud to present its latest collaboration with world-famous photographer David LaChapelle, well known for his provocative style, featuring nine pictures and a very unique video.

For this collaboration Happy Socks chose an approach that would make most marketing people nervous: David LaChapelle was given a so called “Carte Blanche” – in essence he was told to do whatever he wants to. Happy Socks wasn’t afraid of this according to its Creative Director Viktor Tell: “We wanted to work with David LaChapelle because we really love his art, so for us to try and put any boundaries on his creativity would just go against everything we believe in”.

David LaChapelle is known internationally for his exceptional talent in combining a unique hyper-realistic aesthetic with profound social messages. LaChapelle’s striking images have graced the covers and pages of Italian Vogue, French Vogue, Vanity Fair, GQ, Rolling Stone and i-D, and he has photographed personalities as diverse as Tupac Shakur, Madonna, Amanda Lepore, Eminem, Philip Johnson, Lance Armstrong, Pamela Anderson, Lil’ Kim, Uma Thurman, Elizabeth Taylor, David Beckham, Paris Hilton, Jeff Koons, Leonardo DiCaprio, Hillary Clinton, Muhammad Ali, and Britney Spears, to name a few.

Mikael Söderlindh, Happy Socks CEO, continues: “We feel this collaboration really demonstrates what we are all about. Creativity is about letting go of rules and trusting your instincts, which is something we try to instil in everything we do.”

Happy Socks is releasing David LaChapelle’s take on Happy Socks: a series of nine photographs bursting with colour and attitude – or how David LaChapelle himself expresses it: “This colourful shoot was really dictated by the socks.” In addition David LaChapelle produced a nine minute video that tells a very surreal story.

Available: http://shop.bent.com/

All details on the campaign can be found on www.happysocks.com

 To see the 9 minute video go to:  http://news.cision.com/happy-socks

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