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Bulges and Bubble Butts – Bel Ami Boys Show us What They’re Packing in New Addicted Swimwear Ad

Addicted have got some of the beautiful boys of Bel Ami to fill their swimwear in their Spring/Summer campaign, ‘The Summer of Love.’

Celebrating the 50th Anniversary of San Francisco’s famous free love phenomenon, which took place in thew summer of 1967, and attracted hippies people from all over the world, Addicted have shot a tantalising advert showing some free love between the Bel Ami boys themselves.


Wearing nothing but Addicted’s very well fitting swimwear, the boys play on the beach, basking in the sun and  teach us the meaning of free love, gracefully and unapologetically kissing and caressing one another

Here are a few favourites from Addicted’s swimwear line:




You can buy all these and much more here.