SoBe Gay Hotel
Lords South Beach, the first gay boutique hotel brand in the United States, has just recently opened in Miami Beach, Florida. Hoping to raise the bar for what the discerning LGBT traveller can expect from a hotel, the concept has been very well received and there are plans to expand the Lords brand into other US cities.
Located at 11th Street and Collins in the heart of South Beach and just steps away from Miami’s famed gay beach at 12th Street, the concept is spirited, playful, and proud with a strong sense of community where guests are encouraged to mix and mingle. There are 54 rooms and a variety of exciting hotel venues, including the Cha Cha Rooster Restaurant, the poolside Cabana Bar, and a lobby bar with cocktail partner Absolut. Staff uniforms are custom designed by Levis. Guest amenities include a digital concierge and the Lords Social Network. Weekly parties and events draw a chic local and international crowd that keep the scene at Lords South Beach sexy and social.