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Speedo chuckles asked adult UK holidaymakers to select their number one ‘guilty pleasure’ when on holiday, from a list of possible answers. The top five answers from the poll were as follows:

1. Laughing at other peoples’ Speedos 21%

2. Being more promiscuous than usual 19%

3. Drinking more than usual 13%

4. Wearing less than usual 9%

5. Eating more junk food than usual 7%

The study formed part of on-going research into the holiday habits of people around the UK and 946 people aged 18-30 took part.